Shareholders

News Release 2/22/21:

RYU Apparel Inc. Announces Wholesale Distribution Agreement with Grupo Pavel, Mexico’s Premier Distributor

Vancouver, BC – February 22, 2021 – /CNW/ - RYU Apparel Inc. (TSXV: RYU, OTC: RYPPF, FWB: RYAA) (“RYU” or the “Company”), creator of award-winning urban athletic apparel, is pleased to announce it has successfully shipped product to Mexico City-based fashion, athletic apparel and cosmetic distributor Grupo Pavel.

In a milestone agreement that is a key step in the company’s wholesale strategy, Grupo Pavel will sell RYU’s best-in-class sports apparel throughout Mexico. Since 1967, Grupo Pavel has thrived as a leading distributor of premium cosmetics and apparel in Mexico. RYU will join the company of some of the world’s leading brands, among them Tumi (NYSE: TUMI), Johnston & Murphy, On Running, Lorna Jane, Garmin (NASDAQ: GRMN), New Era, and Li-Ning (HKG:2331).

“Premium sportswear and athleisure represent a strong, growing market in Mexico, and our team is very excited to introduce RYU’s award-winning clothing, aesthetic, and brand message to our customers” stated Cesare Fazari, CEO and Chairman of RYU.

“I am honored, on behalf of our entire team, to have the opportunity to become a partner of RYU and introduce it to our clients in Mexico” said Federico Velez Parsons, CEO of Grupo Pavel. “Mexico is eager to wear and experience new great brands and RYU reflects our values: we look forward to a great partnership”.

About RYU Apparel

RYU Apparel (TSXV: RYU, OTCQB: RYPPF, FWB: RYAA), or Respect Your Universe, is an award-winning urban athletic apparel and accessories brand engineered for the fitness, performance and lifestyle of the athletic man and woman. Designed without compromise for fit, comfort, and durability, RYU exists to facilitate optimal human performance. For more information, please visit the RYU website at: https://ryu.com

About Grupo Pavel

Grupo Pavel is a leading Mexican marketer specialized in the marketing of luxury international brands. Family owned and operated for over 50 years ensures personal involvement in all aspects of the business and close ties with our Clients/Distributors on a personal basis.

Special emphasis in the marketing of fashion, perfumes/fragrances and accessories. Close personal relationships with top-management and company owners. A multidisciplinary team dedicated to successfully introduce brands via department stores, self-service stores, mono-brand free-standing stores to assure proper market positioning and branding. For more information, please visit the RYU website at http://www.pavel.com.mx/en.html

Forward Looking Statements Disclaimer

Neither the TSX Venture Exchange Inc. nor its Regulation Service Provider (as that term is defined in the policies of the TSX Venture Exchange Inc.) accepts responsibility for the adequacy or accuracy of this press release.

This news release contains forward-looking information that involves various risks and uncertainties regarding future events. Such forward-looking information can include without limitation statements based on current expectations involving a number of risks and uncertainties and are not guarantees of future performance of RYU, such as statements that: RYU will sell products in Europe or the UK, or the market trends will continue.  There are numerous risks and uncertainties that could cause actual results and RYU’s plans and objectives to differ materially from those expressed in the forward-looking information, including: (i) adverse market conditions resulting in the inability of RYU to raise necessary financing required to enter and make payments under the proposed definitive agreements; (ii) the inability of RYU to obtain any necessary approvals in respect of the proposed agreements, including approvals necessary for the issuance of the RSU’s; and (iii) inability to restructure and transform its business as required. Actual results and future events could differ materially from those anticipated in such information. These and all subsequent written and oral forward-looking statements are based on estimates and opinions of management on the dates they are made and are expressly qualified in their entirety by this notice. Except as required by law, RYU does not intend to update these forward-looking statements.  


Forward Looking Statements Disclaimer

Neither the TSX Venture Exchange Inc. nor its Regulation Service Provider (as that term is defined in the policies of the TSX Venture Exchange Inc.) accepts responsibility for the adequacy or accuracy of this press release.

This news release contains forward-looking information that involves various risks and uncertainties regarding future events. Such forward-looking information can include without limitation statements based on current expectations involving a number of risks and uncertainties and are not guarantees of future performance of RYU, such as statements that: RYU will sell products in Europe or the UK, or the market trends will continue.  There are numerous risks and uncertainties that could cause actual results and RYU’s plans and objectives to differ materially from those expressed in the forward-looking information, including: (i) adverse market conditions resulting in the inability of RYU to raise necessary financing required to enter and make payments under the proposed definitive agreements; (ii) the inability of RYU to obtain any necessary approvals in respect of the proposed agreements, including approvals necessary for the issuance of the RSU’s; and (iii) inability to restructure and transform its business as required. Actual results and future events could differ materially from those anticipated in such information. These and all subsequent written and oral forward-looking statements are based on estimates and opinions of management on the dates they are made and are expressly qualified in their entirety by this notice. Except as required by law, RYU does not intend to update these forward-looking statements.  

RYU APPAREL INC.
Cesare Fazari

Chairman & Chief Executive Officer
+1 (604) 235-2880

 

Corporate Communications
Anna Brazier
+1 (844) 535-2880

investors@ryu.com
https://www.ryu.com/

U.S. Investor Relations
Dave Gentry, CEO
RedChip Companies
+1 407-491-4498
dave@redchip.com

News Release 1/28/21:

RYU Apparel Inc. Announces the Appointment of Industry Veteran Rob Blair as Chief Operating Officer  

Vancouver, BC – January 28th, 2021 – /CNW/ - RYU Apparel Inc. (TSXV: RYU, OTCQB: RYPPF, FWB: RYA) (“RYU” or the “Company”), a creator of award-winning urban athletic apparel, is pleased to welcome Rob Blair as its new Chief Operational Officer (COO).

Mr. Blair brings nearly two decades of experience building high-growth iconic apparel and sportswear brands. As an industry expert in design, merchandising and corporate brand strategy, Mr. Blair has worked with iconic athletic apparel brands Red Bull, Lululemon (NASDAQ: LULU), Gap Body (NYSE: GPS) and Nike (NYSE: NKE).

Career highlights include:

  • Blair was the visionary architect behind the Lululemon men’s business, refocusing the strategy to address the needs of the modern male consumer, and creator of the ABC pant, a now iconic style and franchise program that sells more than 1M units annually and delivers 25% of the men’s business and a significant portion of the company’s annual revenue.
    • As a result of Mr. Blairs product innovation strategy and leadership, Lululemon’s Men’s division resulted in 73% margins and today continues to deliver multi-year double-digit growth
  • Executed a full re-brand strategy to address the needs of the modern male consumer, achieving a 200% increase in growth while working with performance denim brand DUER.
  • Expanded a $100 million portfolio at Nike Lab, achieving double digit growth, including over 40% comparative growth and 60% margin growth
  • Operationalized the Nike Lab apparel business model to support Nike innovation and category amplification, building a $100 million product portfolio and while delivering double digit growth. 
  • Led the GAP BODY and GAP Fit division, a $240M Growth driver for the GAP brand.

Mr. Blair commented, “I’m excited to join the talented and hardworking RYU team. The company has an incredible heritage of high-end performance products, sport-style innovation and a clear message of respect. 2020 was a difficult year for many businesses due to the pandemic. However, there are very positive tailwinds and market momentum in ecommerce, athletic and athleisure apparel, and RYU is an award-winning brand with great potential. Together, I am confident, we can grow the business into a significant player in the athletic apparel segment.”

RYU CEO Cesare Fazari stated: “Mr. Blair is a transformative thinker with a sharp eye for trend and a long history of executing high-growth strategies. It is an incredibly exciting announcement for RYU to welcome him to the team. Heading into 2021, his experience will complement and empower the RYU team as we move to deliver on our strategic plans, which includes Canada Skateboard, Zoom Media, European distribution, product placement in BEI’s new series, “The Count” and RYU.com’s new ecommerce store.”

About RYU Apparel

RYU Apparel (TSXV: RYU, OTCQB: RYPPF, FWB: RYAA), or Respect Your Universe, is an award winning urban athletic apparel and accessories brand engineered for the fitness, performance and lifestyle of the athletic man and woman. Designed without compromise for fit, comfort, and durability, RYU exists to facilitate optimal human performance. For more information, please visit the RYU website at: http://ryu.com.

Forward Looking Statements Disclaimer

Neither the TSX Venture Exchange Inc. nor its Regulation Service Provider (as that term is defined in the policies of the TSX Venture Exchange Inc.) accepts responsibility for the adequacy or accuracy of this press release.

This news release contains forward-looking information that involves various risks and uncertainties regarding future events. Such forward-looking information can include without limitation statements based on current expectations involving a number of risks and uncertainties and are not guarantees of future performance of RYU, such as statements the launching a golf apparel division, booming golf industry, future sales, continued appointment from Rob Blair, expressed in the forward-looking information, including: (i) adverse market conditions, including conditions arising as a result of the COVID-19 pandemic or otherwise; (ii) an inability to renew the RYU brand, implement strategic objectives and regain profitability; (iii) failing to meet target revenue projections as anticipated; (iv) failing to enter into the anticipated consulting arrangement and (v) the inability to complete the planned re-opening of the its store or the piloting of the “RYU Studio” concept. Actual results and future events could differ materially from those anticipated in such information. These and all subsequent written and oral forward-looking statements are based on estimates and opinions of management on the dates they are made and are expressly qualified in their entirety by this notice. Except as required by law, RYU does not intend to update these forward-looking statements. \

RYU APPAREL INC.

Cesare Fazari

Chairman & Chief Executive Officer
+1 (604) 235-2880

Corporate Communications

Anna Brazier

+1 (844) 535-2880

investors@ryu.com

www.ryu.com

 

U.S. Investor Relations RedChip Companies Inc. Dave Gentry

Dave@redchip.com 407-491-4498

 

 

News Release 12/30/20:

RYU Apparel Inc. to Provides End of Year Update From CEO

Vancouver, BC – December 30th, 2020 – /CNW/ - RYU Apparel Inc. (TSXV: RYU, OTC: RYPPF, FWB: RYAA) (“RYU” or the “Company”), creator of award-winning urban athletic apparel, is pleased to share an update and year review for RYU.  

Dear Fellow Shareholders,

As we approach the end of 2020, RYU have achieved a great deal which has set a solid and diverse foundation to propel us into 2021 with strength and purpose.

We have raised close to $6M this year. The addition of the new capital resources will enable RYU to continue to establish itself as a global lifestyle and purpose performance activewear brand with approved trademark Urban Athletic Apparel™. Over the next 3 years, I see an enormous opportunity to build RYU into a brand that embodies the value of integrity, endurance and provides great value to its shareholders and customers.

This new capital bolsters RYU in several ways:

  • WHOLESALE: We have launched and are scaling RYU’s North American wholesale division. On our team, we have Grant Matzen who is an experienced sales and marketing professional with over a decade of experience working with iconic brands in the sports and lifestyle apparel industry such as Under Armour (NYSE: UAA), Vans, Quiksilver, and Roxy. Just this past week, we have successfully nationalized our wholesale sale teams across Canada and now turn our attention building our US and Mexico sales and distribution teams.
  • GOLF APPAREL DIVISION: In one the company’s most acknowledged announcements of the year, RYU's new Golf Apparel design team will be led by industry talent,James Chapman - an expert in innovation, trend, suitability, and cutting-edge 3D digital design technology. James has worked with Perry Ellis Golf and Callaway and will lead this division.

Joining James as a leader in our Golf Division is Andrew Parr. Andrew has a rich and diverse background in athleticism and athletic development. As a golfer, Andrew played pro in forty plus countries over an eight-year career. Andrew currently serves as assistant coach of the Canadian National team — Golf Canada.

I also could not be more thrilled with the foundational partnerships established in 2021, some in just the past few months. Excitingly, the full activation and launch of many of these partnerships are still in front of us. These include:

  • A landmark partnership as the official high-performance clothing and bag providers for Canada Skateboard and team representing Canada at the upcoming Tokyo Olympic Games along with 7-Eleven, Red Bull and Swatch. We are excited with the opportunity to work alongside these globally, recognized companies to help promote sport and achievement for our young emerging athletes.
  • Product placement in Branded Entertainment Inc’s (BEI) new television series, The Count. This partnership aligns us with an incredible host of potential marketing affiliates and platform partners including, but not limited to, FITE TV, Triller, OF, PokerStars, FanDuel/DraftKings, 888poker, OMG Cannabis and more. Through this marketing and branding arrangement, RYU and its clothing will be featured in BEI’s new flagship scripted series, “The Count”, premiered on FITE.TVon November 28th. This product placement partnership is projected to be realized in 2022.
  • A partnership to launch a North American wide campaign for Generation Active with Zoom Media and media proprietor François de Gaspé Beaubien. I would like to thank François for his support and mentorship in our digital expansion strategy. Considering his illustrious career and experience, we are very fortunate to benefit from his experience and network. François acquired Zoom Media, an indoor advertising company. Since he became CEO, the company has experienced tremendous growth (and focus), digitally entertaining and educating over 35 million fitness members every month across all of Canada, the USA, and the United Kingdom.  He is the sole owner of Zoom. The businessman is also the co-Founder and Executive Chairman of Hivestack, a global company that allows advertisers to target custom audiences digitally, based on physical world behaviors (combining the engagement of mobile devices with digital billboards).  He is very involved in the industry and serves as Chairman of the board of the Digital Place Based Advertising Association (DPAA), a worldwide initiative based out of NYC seeking to foster the growth of Digital Out Of Home (DOOH) media by bringing together market participants (media owners and tech suppliers) and educating marketers.
  • This past month, our e-Commerce team lead by industry veteran’s Justin Frost and Brett Pawson, completed the launch of 46 new styles on RYU’s updated Shopify (TSE: SHOP) website and our partnership with Afterpay (ASX: APT), who top fashion, beauty and lifestyle retailers to give consumers a flexible way to spend their own money by paying over time has proved to be our top performing affiliate.

Entering 2021, all these recent milestones put RYU in a very positive position with global exposure.

As those who are familiar with our brand story at RYU know, alongside you our valued shareholders, I am so impressed and committed to this brand that I have personally invested millions of dollars into the company.  Indeed, 2020 marks my first year at the helm of this great organization, lead by such an outstanding and accomplished management team. At the beginning, I became deeply passionate about RYU and its products as a shareholder and it has since become the foremost project of my 30-year professional career in business building and capital markets.

Like you, our customers and investors, I was immediately captivated by the power and potential of the brand name “Respect Your Universe.” In times like these there may be no word or ideal more imperative than “Respect” and it is an honour for us all to represent that through the apparel we proudly make and the ideals we aim to live and share.

COVID-19 has changed the face of retail, which has evolved from the effects on how buyers’ shop and accelerated adoption of digital commerce. I will be utilizing my 30 years of experience in commercial retail rollout, completing thousands of turnkey locations with major commercial franchises in North America such as Shoppers Drug Mart, Marshalls, Trade Secrets and Public Mobile to name a few. My decades of experience and knowledge has given me the familiarity to be focused and disciplined to successfully execute our 3-year goals.

In summary, I would like to thank all of the RYU shareholders and especially those who have participated in this year’s financings, for your ongoing commitment to our vision and support throughout our transformation.  I am committed to the successful achievement of joining the ranks of the Lululemon, Roots, and Canada Goose as a globally recognized Canadian apparel brand.  

Sincerely,

Cesare Fazari

About RYU Apparel

RYU Apparel (TSXV: RYU, OTCQB: RYPPF, FWB: RYAA), or Respect Your Universe, is an award winning urban athletic apparel and accessories brand engineered for the fitness, performance and lifestyle of the athletic man and woman. Designed without compromise for fit, comfort, and durability, RYU exists to facilitate optimal human performance. For more information, please visit the RYU website at: http://ryu.com

RYU APPAREL INC.

Cesare Fazari

Chairman & Chief Executive Officer

+1 (604) 235-2880

Corporate Communications

Anna Brazier

+1 (844) 535-2880

investors@ryu.com www.ryu.com

U.S. Investor Relations RedChip Companies Inc. Dave Gentry

 Dave@redchip.com 407-491-4498

Forward Looking Statements Disclaimer

Neither the TSX Venture Exchange Inc. nor its Regulation Service Provider (as that term is defined in the policies of the TSX Venture Exchange Inc.) accepts responsibility for the adequacy or accuracy of this press release.

This news release contains forward-looking information that involves various risks and uncertainties regarding future events. Such forward-looking information can include without limitation statements based on current expectations involving a number of risks and uncertainties and are not guarantees of future performance of RYU, Zoom Media, Canada Skateboard, BEI or “The Count”; Such statements as regarding the development and implementation of product placement in the series, celebrity product seeding, viewership or the increase of RYU’s visibility to investor, viewers or customers. There are numerous risks and uncertainties that could cause actual results and RYU’s plans and objectives to differ materially from those expressed in the forward-looking information, including those arising from the COVID-19 pandemic or otherwise, and which may result in the inability to develop and/or implement a comprehensive investor relations strategy and/or enhancement of RYU awareness with the investment community, including any capital market strategy, the investor relations providers failing to deploy their best-in-class platforms or to otherwise communicate any compelling value proposition of RYU, the failure of the campaign to highlight renewal of the RYU brand and subsequent successes under the its CEO, the possibility that RYU does not achieve positive cash flow operations. Except as required by law, RYU does not intend to update these forward-looking statements.

News Release 12/21/20:

RYU Becomes Multi-Year Official Bag & Backpack Supplier with Canada Skateboard

 

In Addition to Being Apparel Provider, RYU Becomes Bag & Backpack Supplier of Canada Skateboard through 2023 

 

Vancouver, BC – December 21st , 2020 – /CNW/ - RYU Apparel Inc. (TSXV: RYU, OTCQB: RYPPF, FWB: RYAA) (“RYU” or the “Company”), a creator of award-winning urban athletic apparel, is pleased to announce that alongside powering Canada Skateboard with high performance apparel it will also be the exclusive provider of duffel bags and backpacks.

RYU bags and backpacks have won multiple awards for style, functionality and overall performance. A focus on innovation and aesthetic have led RYU’s bags to become the company’s best-selling products and the team is eager to work with Canada Skateboard and it’s athletes to develop a series of bags to meet the travel and performance needs required for the upcoming international competitions including the Tokyo Olympic Games.

Partnership Highlights and Benefits:  

  • Developing and providing unique Travel and Skateboard specific bags and backpacks for Canada Skateboard athletes travelling to international competitions.
  • Achieving increased brand exposure through social media collaborations with the Canadian Skateboard Team.
  • Heightening viewership and brand recognition through participation in National team announcements.
  • Expanding exposure through rights to promote sales and product information to Canada Skateboard and its membership.
  • New products will become available to customers worldwide following the games

Update 

Following our first landmark announcement, RYU and Canada Skateboard have made significant progress on the development of custom apparel that is being designed for the National Team and the athletes representing skateboarding at select international competitions, notably the Olympic Games. The upcoming trials and training Camps for the Canada Skateboard athletes are next on the horizon and RYU looks forward to supporting these athletes through these exciting next steps.

“We are honored to add our best-in-class bag and backpacks to this partnership with Canada Skateboard. There is no team or sport in the world more exciting! Our brand continues commend and supports the hard work, dedication and discipline that these athletes have put into competing at the international level and I know the athletes will love the bags we create for them” commented Cesare Fazari, Chairman and Chief Executive Officer of RYU Apparel.

 

“Pairing luggage and bags with our existing RYU apparel partnership only strengthens our connection to the brand. We’re stoked to rep Canada Skateboard branded RYU bags during the 2021 international events and beyond” said Ben Stoddard the President of Canada Skateboard.

About RYU Apparel

RYU Apparel (TSXV: RYU, OTCQB: RYPPF), or Respect Your Universe, is an award winning urban athletic apparel and accessories brand engineered for the fitness, performance and lifestyle of the athletic man and woman. Designed without compromise for fit, comfort, and durability, RYU exists to facilitate optimal human performance. For more information, please visit the RYU website at: http://ryu.com  

 

ABOUT US Skateboard Canada

 

Formed in 2016, Canada Skateboard is recognized by the Canadian Olympic Committee, Sport

Canada and World Skate as the official National Sport Federation (NSF) for skateboarding in Canada. Canada Skateboard board of directors is composed of skate industry veterans with a shared vision to support, promote and grow skateboarding in Canada. The board includes professional skaters, industry heads, event producers, international judges, coaches, skatepark designers and media managers from the past and present in Canadian skateboarding. Each brings their unique expertise, personality, and a steadfast commitment to skateboarding

 

Forward Looking Statements Disclaimer

 

Neither the TSX Venture Exchange Inc. nor its Regulation Service Provider (as that term is defined in the policies of the TSX Venture Exchange Inc.) accepts responsibility for the adequacy or accuracy of this press release.

 

This news release contains forward-looking information that involves various risks and uncertainties regarding future events. Such forward-looking information can include without limitation statements based on current expectations involving a number of risks and uncertainties and are not guarantees of future performance of RYU, such as statements regarding the fulfillment of its obligations under the sponsorship and promotional license agreement with Canada Skateboard. There are numerous risks and uncertainties that could cause actual results and RYU’s plans and objectives to differ materially from those expressed in the forward-looking information, including adverse market conditions, including those related to the COVID-19 pandemic, resulting in the inability of RYU fulfill its obligations under the sponsorship and promotional license agreement with Canada Skateboard. Actual results and future events could differ materially from those anticipated in such information. These and all subsequent written and oral forward-looking statements are based on estimates and opinions of management on the dates they are made and are expressly qualified in their entirety by this notice. Except as required by law, RYU does not intend to update these forward-looking statements.

 

RYU APPAREL INC.

Cesare Fazari

Chairman & Chief Executive Officer

+1 (604) 235-2880

Corporate Communications

Anna Brazier +1 (844) 535-2880 investors@ryu.com

www.ryu.com

 

 

News Release 12/17/20:

RYU Apparel Interview to Air on Bloomberg International on the RedChip Money Report

VANCOUVER, BC -- December 17th, 2020 -- RYU Apparel Inc. (TSXV:RYU) (OTC:RYPPF) (FWB: RYA) ("RYU" or the "Company"), a creator of award-winning urban athletic apparel, is pleased to announce an interview with its Chairman and CEO, Cesare Fazari, will air on The RedChip Money Report television program. The RedChip Money Report airs in 100 million homes on Sundays at 6 p.m. local time in every country in Europe on Bloomberg International.

In the exclusive interview, Fazari discusses the Company’s strong foundation, accomplished team, and his plans to build a $1 billion dollar brand. 

To view the interview segment, please visit: https://youtu.be/P-88NMcGXSQ

“The RedChip Money Report" delivers insightful commentary on small cap investing, interviews with Wall Street analysts, financial book reviews, as well as featured interviews with executives of public companies.

About RYU Apparel

RYU Apparel (TSXV:RYU, OTC:RYPPF, FWB: RYAA))), or Respect Your Universe, is an award winning urban athletic apparel and accessories brand engineered for the fitness, performance and lifestyle of the athletic man and woman. Designed without compromise for fit, comfort, and durability, RYU exists to facilitate optimal human performance. For more information, please visit the RYU website at: http://ryu.com

Forward-Looking Statements Disclaimer

Neither the TSX Venture Exchange Inc. nor its Regulation Service Provider (as that term is defined in the policies of the TSX Venture Exchange Inc.) accepts responsibility for the adequacy or accuracy of this press release.

This news release contains forward-looking information that involves various risks and uncertainties regarding future events. Such forward-looking information can include without limitation statements based on current expectations involving a number of risks and uncertainties and are not guarantees of future performance of RYU, such as statements the launching a golf apparel division, booming golf industry, future sales of golf apparel or cutting edge design from those expressed in the forward-looking information, including: (i) adverse market conditions, including conditions arising as a result of the COVID-19 pandemic or otherwise; (ii) an inability to renew the RYU brand, implement strategic objectives and regain profitability; (iii) failing to meet target revenue projections as anticipated; (iv) failing to enter into the anticipated consulting arrangement and (v) the inability to complete the planned re-opening of the its store or the piloting of the "RYU Studio" concept. Actual results and future events could differ materially from those anticipated in such information. These and all subsequent written and oral forward-looking statements are based on estimates and opinions of management on the dates they are made and are expressly qualified in their entirety by this notice. Except as required by law, RYU does not intend to update these forward-looking statements. 

Investor Relations

Dave Gentry, CEO
RedChip Companies
Office: 1 800 RED CHIP (733 2447)
Cell: US 407 491 4498
dave@redchip.com

RYU APPAREL INC.

Cesare Fazari

Chairman & Chief Executive Officer

+1 (604) 235-2880

 

Corporate Communications

Anna Brazier +1 (844) 535-2880 investors@ryu.com

www.ryu.com

 

SOURCE RYU Apparel Inc.

 

News Release 12/02/20:

RYU Apparel Inc. CEO Updates on Branding & Clothing Placement in Branded Entertainment Inc. New Flagship Series “The Count”

Vancouver, BC – December 2nd, 2020 – /CNW/ - RYU Apparel Inc. (TSXV: RYU, OTCQB: RYPPF, FWB: RYAA) (“RYU” or the “Company”), creator of award-winning urban athletic apparel, is pleased to share an update from CEO Cesare Fazari on the branding and clothing placement in Branded Entertainment Inc’s (BEI) new flagship series “The Count.”

 Dear Shareholders,

 A key component of our growth strategy at RYU is to look for innovative and novel branding and marketing partnerships. This plan of action incorporates our partnership with François De Gaspé and Zoom media, Canada Skateboard and the inaugural Olympic team as well as our compelling new activation with BEI’s new flagship series “The Count”.

I wanted to take a moment and personally expand on our partnership with (BEI) and Academy Award winning Producer Jonathan Sanger. Firstly, Mr. Sanger is the CEO of BEI and his storied career, includes the production of 50 films, namely The Elephant Man, Without Limits, Vanilla Sky and Mission Impossible 2. In partnership with Tom Cruise, Mr. Sanger also served as the President of Mr. Cruise’s production company, Cruise/Wagner.

Partnering RYU with Mr. Sangers “The Count” aligns us with an incredible host of potential marketing affiliates and platform partners including, but not limited to, Fite.tv, Triller, OF, PokerStars, Fanduel/Draft Kings, 888poker, OMG cannabis and more.

Our blueprint for this partnership is to follow successful examples of brand integration in film and television such as Avion Tequila in HBO’s hit series Entourage and BMW in Sanger’s Mission Impossible. Research shows that when done properly, product or brand integration has a greater impact on brand awareness, brand recall, and purchase intent than traditional TV Commercials.

We will be working with Mr. Sanger to organically weave RYU’s clothing into no less than five of the first ten episodes of season one of “The Count.”  To elevate this product integration from awareness to the actual purchase of product directly through viewership of the show, not only will viewers be able to purchase RYU clothing directly after watching “The Count” but RYU will also be participating in ongoing social media collaborations with the stars of the show as well as its social media influencers, who will be able to act as affiliates and or brand ambassadors continuing to sell RYU products.

The star power for the “The Count” already includes:

Armand Assante

Mike Tyson

Kevin Pollak

Ernie Hudson

Olek Krupa

Tom Sizemore

Willie Garson

Mekhi Phifer

Robert Iler 

Mars Callahan

Kassem Gharaibeh

Joe Perrino


Gerry Bednob

Brande Roderick

Roy Jones Jr.

Glenn Plummer

and Daniel Negreanu

Daniel Negreanu is the 2nd largest live poker tournament winner of all time, with $16mm in lifetime winnings and has been a shareholder of, and the face of, Pokerstars.com since 2007.  He has also been inducted into the poker Hall of Fame and was recently voted Poker Player of the Decade.

Our team at RYU immediately saw how BEI and Mr. Sanger’s unique approach to film and television production, incorporating brand partners directly into the story-telling process of the films and television shows they produce, would be a second-to-none brand and product placement opportunity for RYU.

Further, BEI is leading the charge toward the decentralization of the distribution of content, allowing multiple platforms the ability to distribute BEI content directly to their built-in user bases.

I personally share Mr. Sangers prediction that the decentralization of the distribution of content is the future. “This will allow our flagship show, The Count, to be distributed through many different platforms at the same time, accessible to hundreds of millions of potential viewers”, Sanger says.

We took the first exciting step this past weekend. Through this marketing and branding arrangement, RYU and its clothing were featured in “The Count”, as it premiered on www.fite.tv, Triller, and OF on November 28th, 2020 in connection with the mega-fight between boxing legends Mike Tyson and Roy Jones Jr.

Click the Link Below and watch the Original Series 3 Episode Premier on FITE TV.

The Count - FiteTv Channel Page


About RYU Apparel

RYU Apparel (TSXV: RYU, OTCQB: RYPPF, FWB: RYAA), or Respect Your Universe, is an award winning urban athletic apparel and accessories brand engineered for the fitness, performance and lifestyle of the athletic man and woman. Designed without compromise for fit, comfort, and durability, RYU exists to facilitate optimal human performance. For more information, please visit the RYU website at: http://ryu.com

RYU APPAREL INC.

Cesare Fazari

Chairman & Chief Executive Officer

+1 (604) 235-2880

 

Corporate Communications

Anna Brazier

+1 (844) 535-2880

investors@ryu.com www.ryu.com

 

U.S. Investor Relations RedChip Companies Inc. Dave Gentry

Dave@redchip.com 407-491-4498

 

Forward Looking Statements Disclaimer

 Neither the TSX Venture Exchange Inc. nor its Regulation Service Provider (as that term is defined in the policies of the TSX Venture Exchange Inc.) accepts responsibility for the adequacy or accuracy of this press release.

 This news release contains forward-looking information that involves various risks and uncertainties regarding future events. Such forward-looking information can include without limitation statements based on current expectations involving a number of risks and uncertainties and are not guarantees of future performance of RYU, BEI or “The Count”; Such statements as regarding the development and implementation of product placement in the series, celebrity product seeding, viewership or the increase of RYU’s visibility to investor, viewers or customers. There are numerous risks and uncertainties that could cause actual results and RYU’s plans and objectives to differ materially from those expressed in the forward-looking information, including those arising from the COVID-19 pandemic or otherwise, and which may result in the inability to develop and/or implement a comprehensive investor relations strategy and/or enhancement of RYU awareness with the investment community, including any capital market strategy, the investor relations providers failing to deploy their best-in-class platforms or to otherwise communicate any compelling value proposition of RYU, the failure of the campaign to highlight renewal of the RYU brand and subsequent successes under the its CEO, the possibility that RYU does not achieve positive cash flow operations. Except as required by law, RYU does not intend to update these forward-looking statements.

 

News Release 12/01/20:

RYU Apparel Inc. Announces Apparel Industry Veteran Chris White as Western Canada Sales Manager 

Wholesale Strategy Commences With Western Canada Channel Build Out

Vancouver, BC – December 1st, 2020 – /CNW/ - RYU Apparel Inc. (TSXV: RYU, OTCQB: RYPPF, FWB: RYAA) (“RYU” or the “Company”), a creator of award-winning urban athletic apparel, is pleased to welcome Chris White as Sales Manager for the Western Canada region.

Chris White is a 20-year sales veteran of the action culture and lifestyle apparel industries, with a core focus on top tier global apparel brands. Throughout his professional, consumer-focused career, Mr. White has worked with companies including Fox Racing, Converse, DC Shoes, Dickies, Burton Snowboards, Skull Candy, and Vissla.

Through his agency, Heavy Weight Sales, Mr. White will operate as an independent sales agent, introducing and scaling RYU’s best-in-class apparel to sport stores, skateboard and lifestyle shops in the markets of Manitoba, Saskatchewan, Alberta and British Columbia.

Mr. White will commence sales operations immediately.

Said Chris White, “I truly embrace the opportunity to contribute to the success of a Canadian brand with such a positive message, supported by exceptional product. Joining the team at RYU is a natural complement to my lifestyle and I am excited for what the future holds."

“I welcome Chris to our team.” Said RYU CEO Cesare Fazari. “His connection and commitment to action sports culture and premium quality apparel is a tremendous fit with RYU. We’re excited to officially move forward with our wholesale roll out in the great provinces of Western Canada.”

About RYU Apparel

RYU Apparel (TSXV: RYU, PINK: RYPPF, FWB: RYAA), or Respect Your Universe, is an award winning urban athletic apparel and accessories brand engineered for the fitness, performance and lifestyle of the athletic man and woman. Designed without compromise for fit, comfort, and durability, RYU exists to facilitate optimal human performance. For more information, please visit the RYU website at: http://ryu.com

Forward Looking Statements Disclaimer

Neither the TSX Venture Exchange Inc. nor its Regulation Service Provider (as that term is defined in the policies of the TSX Venture Exchange Inc.) accepts responsibility for the adequacy or accuracy of this press release.

This news release contains forward-looking information that involves various risks and uncertainties regarding future events. Such forward-looking information can include without limitation statements based on current expectations involving a number of risks and uncertainties and are not guarantees of future performance of RYU, such as statements the renewal of the RYU brand, sales in Western Canada, store growth or revenue increases through Mr. Whites addition to the team. There are numerous risks and uncertainties that could cause actual results and RYU’s plans and objectives to differ materially from those expressed in the forward-looking information, including: (i) adverse market conditions, including conditions arising as a result of the COVID-19 pandemic or otherwise; (ii) an inability to renew the RYU brand, implement strategic objectives and regain profitability; (iii) failing to meet target revenue projections as anticipated; (iv) failing to enter into the anticipated consulting arrangement and (v) the inability to complete the planned re-opening of the its store or the piloting of the “RYU Studio” concept. Actual results and future events could differ materially from those anticipated in such information. These and all subsequent written and oral forward-looking statements are based on estimates and opinions of management on the dates they are made and are expressly qualified in their entirety by this notice. Except as required by law, RYU does not intend to update these forward-looking statements. 

 

RYU APPAREL INC.

Cesare Fazari

Chairman & Chief Executive Officer
+1 (604) 235-2880

 

Corporate Communications

Anna Brazier

+1 (844) 535-2880

investors@ryu.com

www.ryu.com

News Release 11/27/20:

RYU Apparel Inc. Announces Branding & Clothing Placement in Branded Entertainment Inc. New Series “The Count”

 

Vancouver, BC – November 27th, 2020 – /CNW/ - RYU Apparel Inc. (TSXV: RYU, PINK: RYPPF, FWB: RYAA) (“RYU” or the “Company”), creator of award-winning urban athletic apparel, is pleased to announce a product and brand placement partnership with Academy Award winning producer Jonathan Sanger and his company Branded Entertainment Inc. (BEI).

Through this marketing and branding arrangement RYU and its clothing will be featured in BEI’s new flagship scripted series, “The Count”, premiering on www.FITE.TV on November 28th, 2020 in connection with the upcoming mega-fight between boxing legends Mike Tyson and Roy Jones Jr.

Said RYU CEO, Cesare Fazari, “This is a very exciting marketing opportunity for RYU. We plan to provide our clothing to all the celebrities starring in the Count as we as work with Mr. Sanger to organically weave RYU’s clothing into no less than five of the first ten episodes of season one of “The Count.”

“We’re thrilled to have RYU Brand and products part of our show.” Sanger says. “Our flagship show, The Count, can be accessible to hundreds of millions of users and viewers will have the opportunity to purchase RYU clothing directly after watching The Count.”

Click the Link Below and watch the Original Series 3 Episode Premier on FITE TV.

The Count - FiteTv Channel Page

 

About RYU Apparel

RYU Apparel (TSXV: RYU, OTCQB: RYPPF, FWB: RYAA), or Respect Your Universe, is an award winning urban athletic apparel and accessories brand engineered for the fitness, performance and lifestyle of the athletic man and woman. Designed without compromise for fit, comfort, and durability, RYU exists to facilitate optimal human performance. For more information, please visit the RYU website at: http://ryu.com

About BEI

Branded Entertainment Inc. is an innovative branding and production company founded by Academy Award winning Producer Jonathan Sanger, who’s unique approach to film and television production incorporates BEI’s product and brand partners directly into the story-telling process of the films and television shows they produce. (Successful examples of this are Avion Tequila in HBO’s hit series Entourage and BMW in Sanger’s Mission Impossible)

In addition to product and brand integration, BEI is leading the charge toward the decentralization of the distribution of content, allowing multiple platforms the ability to distribute BEI content directly to their massive built in user bases.

RYU APPAREL INC.

Cesare Fazari

Chairman & Chief Executive Officer

+1 (604) 235-2880

Corporate Communications

Anna Brazier

+1 (844) 535-2880

investors@ryu.com www.ryu.com

U.S. Investor Relations RedChip Companies Inc. Dave Gentry

 Dave@redchip.com 407-491-4498

Forward Looking Statements Disclaimer

Neither the TSX Venture Exchange Inc. nor its Regulation Service Provider (as that term is defined in the policies of the TSX Venture Exchange Inc.) accepts responsibility for the adequacy or accuracy of this press release.

This news release contains forward-looking information that involves various risks and uncertainties regarding future events. Such forward-looking information can include without limitation statements based on current expectations involving a number of risks and uncertainties and are not guarantees of future performance of RYU, BEI or “The Count”; Such statements as regarding the development and implementation of product placement in the series, celebrity product seeding, viewership or the increase of RYU’s visibility to investor, viewers or customers. There are numerous risks and uncertainties that could cause actual results and RYU’s plans and objectives to differ materially from those expressed in the forward-looking information, including those arising from the COVID-19 pandemic or otherwise, and which may result in the inability to develop and/or implement a comprehensive investor relations strategy and/or enhancement of RYU awareness with the investment community, including any capital market strategy, the investor relations providers failing to deploy their best-in-class platforms or to otherwise communicate any compelling value proposition of RYU, the failure of the campaign to highlight renewal of the RYU brand and subsequent successes under the its CEO, the possibility that RYU does not achieve positive cash flow operations. Except as required by law, RYU does not intend to update these forward-looking statements.

News Release 11/24/20:

RYU Apparel Inc. CEO Shares Three Key Corporate Updates

Latest Strategic Milestones Include: Company Overview Presentation, Multi-Warehouse Shipping Solution with NRI Distribution and Re-Launch of North American Wholesale Division.

Vancouver, BC – November 24, 2020 – /CNW/ - RYU Apparel Inc. (TSXV: RYU, PINK: RYPPF, FWB: RYAA) (“RYU” or the “Company”), a creator of award-winning urban athletic apparel, is pleased to share a second corporate update letter from CEO Cesare Fazari.

Dear Shareholders,

In my first CEO letter I made the commitment that we would be consistent in sharing updates on our operational progress with investors. In my previous CEO update I outlined the details of our Phase I corporate initiatives.  Our rapid progress continues, and I’m again delighted to share three key updates from Phase II of our corporate strategy.

  1. RYU has deployed a new multi-warehouse shipping solution that makes Canadian inventory available to customers across the United States. RYU’s zone skipping based solution consolidates shipments, decreases delivery times and reduces costs while minimizing likelihood of delays for individual shipments. Further, RYU’s ShopifyPlus direct to warehouse integration is on track for completion prior to close of Q4 2020. Furthering the company’s commitment to a “Digital First” ecommerce infrastructure, these activations augment our global partnership with Afterpay (ASX: APT), the leader in “Buy Now, Pay Later” payments, as well as the changeover of our Ecommerce store to the Shopify (TSE: SHOP) platform.
  2. As part of our omni channel strategy, I’m also incredibly pleased to welcome Grant Matzen to the RYU family. Mr. Matzen will be in charge of the re-launch and scaling of RYU’s North American wholesale division. Matzen is an experienced sales and marketing professional with over a decade of experience working with iconic brands in the sports and lifestyle apparel industry such as Under Armour (NYSE: UAA), Vans, Quiksilver, and Roxy. Most recently, Mr. Matzen worked with Stormtech Performance Apparel as Sales Manager - Retail and International, where he developed a complete wholesale division, building out the sales team and strategy for taking the brand to the retail market. Said Mr. Matzen, “I’m extremely excited to be joining the RYU team as it has been a brand I have admired for years. Their high-end product, message of respect, and the team in place is inspiring to be part of. I see amazing things for the future of RYU.”
  3. Lastly, for those new or familiar with our story I welcome you to review our latest Corporate Overview Presentation. I’m not shy about my belief in the power of the RYU brand, quality of our products and I trust this presentation will give credence to who we are, why we do what do and our vision of success.

In summary, our significant progress is the result of a clear strategy alongside diligent execution and work ethic from our team.  These efforts and your ongoing support continue to progress RYU towards being a dominant industry force.

As always, I thank RYU’s shareholders for your support throughout this process and for your belief in our vision.

Sincerely,

Cesare Fazari

CEO

RYU

About RYU Apparel

RYU Apparel (TSXV: RYU, PINK: RYPPF, FWB: RYAA), or Respect Your Universe, is an award winning urban athletic apparel and accessories brand engineered for the fitness, performance and lifestyle of the athletic man and woman. Designed without compromise for fit, comfort, and durability, RYU exists to facilitate optimal human performance. For more information, please visit the RYU website at: http://ryu.com

Forward Looking Statements Disclaimer

Neither the TSX Venture Exchange Inc. nor its Regulation Service Provider (as that term is defined in the policies of the TSX Venture Exchange Inc.) accepts responsibility for the adequacy or accuracy of this press release.

This news release contains forward-looking information that involves various risks and uncertainties regarding future events. Such forward-looking information can include without limitation statements based on current expectations involving a number of risks and uncertainties and are not guarantees of future performance of RYU, such as statements the renewal of the RYU brand, implementation of strategic objectives and regaining profitability of RYU in 2021; revenue projections for Q3 and Q4 more than doubling from 2019; increasing the RYU footprint in Canada and U.S. and RYU becoming a dominant industry force; entering into a consulting relationship with Joel Primus, co-founder of Naked Brands Inc.; changes in operations resulting cost saving and other advantages; planned reopening of our flagship store which will pilot the “RYU Studio” concept. There are numerous risks and uncertainties that could cause actual results and RYU’s plans and objectives to differ materially from those expressed in the forward-looking information, including: (i) adverse market conditions, including conditions arising as a result of the COVID-19 pandemic or otherwise; (ii) an inability to renew the RYU brand, implement strategic objectives and regain profitability; (iii) failing to meet target revenue projections as anticipated; (iv) failing to enter into the anticipated consulting arrangement and (v) the inability to complete the planned re-opening of the its store or the piloting of the “RYU Studio” concept. Actual results and future events could differ materially from those anticipated in such information. These and all subsequent written and oral forward-looking statements are based on estimates and opinions of management on the dates they are made and are expressly qualified in their entirety by this notice. Except as required by law, RYU does not intend to update these forward-looking statements. 

RYU APPAREL INC.

Cesare Fazari

Chairman & Chief Executive Officer
+1 (604) 235-2880

Corporate Communications

Anna Brazier

+1 (844) 535-2880

investors@ryu.com

www.ryu.com

 

News Release 11/19/20:

RYU Apparel Inc. Partners with Afterpay to Introduce Flexible Spending

 Just in time for the release of its best-selling new Ethos collection, RYU customers can now use Afterpay to pay in four interest-free installments.[1]

Vancouver, BC – November 19, 2020 – /CNW/ - RYU Apparel Inc. (TSXV: RYU, OTCQB: RYPPF, FWB: RYAA) (“RYU” or the “Company”), creator of award-winning urban athletic apparel, today announced its global partnership with Afterpay (ASX:APT), the leader in “Buy Now, Pay Later” payments.

Afterpay partners with top fashion, beauty and lifestyle retailers to give consumers a flexible way to spend their own money by paying over time, and now RYU is among them. RYU customers can select Afterpay at checkout in order to buy now and pay later. The payment service can be used to purchase items from RYU’s full product offering, including its new Ethos Collection, which features various hoodies, crewnecks, bomber jacks and other fall apparel for both men and women across multiple color options.

On average, Afterpay’s Shop Directory generates 19 million referrals per month to its merchant partners, helping customer conversion rates increase by more than 20% and average order values increase by more than 25% compared to all other payment methods.[2]

“On the heels of our launch in Canada earlier this year, we are extremely excited to partner with Vancouver-born RYU to bring Afterpay to North American customers,” said Melissa Davis, Afterpay’s Head of North America. “The brand has a strong reputation for the performance and quality of their products, and we admire that they're increasing efforts to produce their clothing lines locally. We look forward to helping them grow their customer base in North America and around the world.”

“Partnering with Afterpay will directly benefit our customers and improve the overall customer experience at RYU. We’re thrilled to be part of their merchant network, and to complete another key step in our omni-channel strategy,” said Cesare Fezari, CEO of RYU.

About RYU Apparel

RYU Apparel (TSXV: RYU, OTCQB: RYPPF), or Respect Your Universe, is an award winning urban athletic apparel and accessories brand engineered for the fitness, performance and lifestyle of the athletic man and woman. Designed without compromise for fit, comfort, and durability, RYU exists to facilitate optimal human performance. For more information, please visit the RYU website at: http://ryu.com

About Afterpay Limited

Afterpay Limited (ASX: APT) is transforming the way we pay by allowing customers to receive products immediately and pay for their purchases over four installments, always interest-free. The service is completely free for customers who pay on time  - helping people spend responsibly without incurring interest, fees or extended debt. As at September 30, 2020 Afterpay is offered by nearly 63,000 of the world’s favourite retailers, and is used by more than 11 million active customers globally.  

Afterpay is currently available in Australia, Canada, New Zealand, the United States and the United Kingdom, where it is known as Clearpay.  Afterpay is on a mission to power an economy in which everyone wins.

[1] Late fees may apply. Eligibility criteria apply. See afterpay.com for full terms.

[2] Source: Afterpay data

News Release 11/17/20:

RYU Apparel Inc. Partners with Media Proprietor François de Gaspé Beaubien and Zoom Media for Holiday Campaign 

New campaign connects RYU with 3 million active lifestyle consumers in the Generation Active community.

Vancouver, BC – November 17, 2020 /CNW/ RYU Apparel Inc. (TSXV: RYU, OTCQB: RYPPF, FWB: RYAA) (“RYU” or the “Company”), creator of award-winning urban athletic apparel, announced a partnership to launch a North American wide campaign for Generation Active with Zoom Media and François de Gaspé Beaubien.

Utilizing Zoom Media’s powerful platforms which include GymTV in 5,150 health clubs, mobile, email, and social media, RYU will be connecting with 3 million members of Generation Active, a community of people living active lifestyles and that seek out advice, motivation, and positivity. 

This nationwide campaign coincides with the launch of RYU’s best-selling Ethos Collection and the upcoming holiday shopping season. The campaign will focus on introducing RYU’s performance apparel to Generation Active while helping power athletes and active lifestyles through original and inspirational content around fitness, wellness, and fashion.

“We at Zoom Media are thrilled to be partnering up with the team at RYU. RYU is all about respecting ourselves, our environment, and others. They enable human performance and seek to engage the fitness enthusiast,” says François de Gaspé Beaubien. “RYU’s objective is to create the most comfortable and technically advanced training gear in the world. Their apparel is best in class for facilitating the athlete within each of us and we are honored to bring RYU’s excellence to our Generation Active audience.”

This new partnership comes alongside the strategic advisership of media authority François de Gaspé Beaubien. François will act as an adviser to RYU and CEO Cesare Fazari on the company’s media and marketing activities, including its newly formed partnership with Canada Skateboard and beyond. In 2003, François acquired Zoom Media, an indoor advertising company. Since becoming CEO, the company has experienced tremendous growth, digitally entertaining and educating over 35 million fitness members across Canada, the United States, and the United Kingdom. 

“Our entire team is not only thrilled to be launching this timely and multi-faceted campaign with Zoom Media but to work with François on all our activations,” shared RYU’s CEO Cesare Fazari. “His acumen, industry connections, and commitment to our brand will be an incredible benefit to our customers, our company as well as our shareholders.”

About RYU Apparel

RYU Apparel (TSXV: RYU, OTCQB: RYPPF, FWB: RYAA), or Respect Your Universe, is an award winning urban athletic apparel and accessories brand engineered for the fitness, performance, and lifestyle of the athletic man and woman. Designed without compromise for fit, comfort, and durability, RYU exists to facilitate optimal human performance. For more information, please visit the RYU website at: http://ryu.com

About Zoom Media

Zoom Media Corp. (“Zoom Media”) owns and operates GymTV, the largest gym-based video entertainment network subscribed to by 5,150 health clubs across the United States, Canada, and the United Kingdom. Measured by the Kantar Group, Zoom Media’s GymTV network runs on 25,750 screens and reaches more than 35 million active lifestyle consumers called Generation Active. Zoom Media offers brands the opportunity to connect with Generation Active at the gym, at home, and on-the-go via GymTV, billboards, sampling, mobile, email, web, and social media. More information is available at Zoommedia.com and GenerationActive.com

Forward Looking Statements Disclaimer 

Neither the TSX Venture Exchange Inc. nor its Regulation Service Provider (as that term is defined in the policies of the TSX Venture Exchange Inc.) accepts responsibility for the adequacy or accuracy of this press release.

This news release contains forward-looking information that involves various risks and uncertainties regarding future events. Such forward-looking information can include without limitation statements based on current expectations involving a number of risks and uncertainties and are not guarantees of future performance of RYU, such as statements that: definitive agreements may be entered into; RYU will satisfy the conditions necessary to enter into definitive agreements; the aims of the consulting arrangement will materialize, including the intention to transition RYU to profitability within a two year period; and RYU will obtain shareholder approval for any increase in its compensation plans if and as required. There are numerous risks and uncertainties that could cause actual results and RYU’s plans and objectives to differ materially from those expressed in the forward-looking information, including: (i) adverse market conditions resulting in the inability of RYU to raise necessary financing required to enter and make payments under the proposed definitive agreements; (ii) the inability of RYU to obtain any necessary approvals in respect of the proposed agreements, including approvals necessary for the issuance of the RSU’s; and (iii) inability to restructure and transform its business as required. Actual results and future events could differ materially from those anticipated in such information. These and all subsequent written and oral forward-looking statements are based on estimates and opinions of management on the dates they are made and are expressly qualified in their entirety by this notice. Except as required by law, RYU does not intend to update these forward-looking statements. 

 

RYU APPAREL INC.

Cesare Fazari

Chairman & Chief Executive Officer

+1 (604) 235-2880

Investor Relations

Anna Brazier

+1 (844) 535-2880

investors@ryu.com

www.ryu.com

News Release 11/12/20:

RYU Announces Landmark Multi-Year Partnership with Canada Skateboard

RYU Becomes Official High-Performance Apparel and Innovation Partner of Canada Skateboard through 2023 

Vancouver, BC –November 12th, 2020 – /CNW/ - RYU Apparel Inc. (TSXV: RYU, OTCQB: RYPPF, FWB: RYAA) (“RYU” or the “Company”), a creator of award-winning urban athletic apparel, is pleased to announce entry into a 3-year partnership as the Official High Performance Apparel Provider for Canada Skateboard. 

RYU is eager to provide high performance, scientifically engineered urban athletic gear for Canada Skateboard’s athletes, including those representing Canada at the Olympic Games.

Partnership Highlights and Benefits:  

  • Developing and outfitting Canada Skateboard at the 2020 Tokyo Olympics, to be held in 2021.
  • Providing technical urban athletic apparel and gear for high-performance skateboard training camps.
  • Achieving increased brand exposure through social media collaborations with the Canadian Skateboard Team.
  • Heightening viewership and brand recognition through participation in National team announcements.
  • Expanding exposure through rights to promote sales and product information to Canada Skateboard and its membership.

Beyond 

RYU’s partnership with Canada Skateboard aligns RYU with Canada Skateboard’s mission to make the sport accessible, safe and welcoming for all. An important component of this mission includes SheCanSk8, a coast to coast initiative which promotes skateboarding for girls and women, showcasing national talent and providing a network for sharing experiences, exchanging ideas and building the skateboarding culture Canadian girls and women want.

“We are honored to launch this partnership with Canada Skateboard. There is no team in the world more exciting and important for a athletics brand to be part of. Our brand commends and supports the hard, dedication and discipline that these athletes have put into competing at the international level and I believe the athletes will be extremely satisfied with the performance attributes of RYU Apparel” commented Cesare Fazari, Chairman and Chief Executive Officer of RYU Apparel.

"On behalf of Canada Skateboard's board of directors, staff and volunteers I'm pleased to announce our multi-year partnership with RYU Apparel Inc. As the national governing body shepherding Canadian skateboarders toward their first Olympics, it has been paramount to partner with a domestic brand sharing in our vision and beliefs. RYU's commitment to quality garments and sustainability makes them an ideal partner. We look forward to developing Canadian made, high-quality apparel to showcase on the world stage” said Ben Stoddard the President of Canada Skateboard.

About RYU Apparel

RYU Apparel (TSXV: RYU, OTCQB: RYPPF), or Respect Your Universe, is an award winning urban athletic apparel and accessories brand engineered for the fitness, performance and lifestyle of the athletic man and woman. Designed without compromise for fit, comfort, and durability, RYU exists to facilitate optimal human performance. For more information, please visit the RYU website at: http://ryu.com  

ABOUT US Skateboard Canada

Formed in 2016, Canada Skateboard is recognized by the Canadian Olympic Committee, Sport

Canada and World Skate as the official National Sport Federation (NSF) for skateboarding in Canada. Canada Skateboard board of directors is composed of skate industry veterans with a shared vision to support, promote and grow skateboarding in Canada. The board includes professional skaters, industry heads, event producers, international judges, coaches, skatepark designers and media managers from the past and present in Canadian skateboarding. Each brings their unique expertise, personality, and a steadfast commitment to skateboarding

Forward Looking Statements Disclaimer

Neither the TSX Venture Exchange Inc. nor its Regulation Service Provider (as that term is defined in the policies of the TSX Venture Exchange Inc.) accepts responsibility for the adequacy or accuracy of this press release.

This news release contains forward-looking information that involves various risks and uncertainties regarding future events. Such forward-looking information can include without limitation statements based on current expectations involving a number of risks and uncertainties and are not guarantees of future performance of RYU, such as statements regarding the fulfillment of its obligations under the sponsorship and promotional license agreement with Canada Skateboard. There are numerous risks and uncertainties that could cause actual results and RYU’s plans and objectives to differ materially from those expressed in the forward-looking information, including adverse market conditions, including those related to the COVID-19 pandemic, resulting in the inability of RYU fulfill its obligations under the sponsorship and promotional license agreement with Canada Skateboard. Actual results and future events could differ materially from those anticipated in such information. These and all subsequent written and oral forward-looking statements are based on estimates and opinions of management on the dates they are made and are expressly qualified in their entirety by this notice. Except as required by law, RYU does not intend to update these forward-looking statements.

RYU APPAREL INC.

Cesare Fazari

Chairman & Chief Executive Officer

+1 (604) 235-2880

Investor Relations

Anna Brazier +1 (844) 535-2880 investors@ryu.com

www.ryu.com

 

News Release 11/9/20:

RYU Apparel Inc. Letter from CEO

Capital infusion from RYU Apparel Inc’s CEO and investors sets in motion innovative product launches, an enhanced ecommerce experience, Modernized In Store Experience and Strategic Partnerships. 

Vancouver, BC – November 9th, 2020 – /CNW/ - RYU Apparel Inc. (TSXV: RYU, OTCQB: RYPPF) (“RYU” or the “Company”), a creator of award-winning urban athletic apparel, is pleased to share this corporate update letter from CEO Cesare Fazari.

Dear Fellow Shareholders,

I am thrilled to deliver my first shareholder letter as CEO of RYU following our recently completed milestone financing, which highlights a key turning point in the renewal of the RYU brand and sets important strategic corporate objectives in motion.

It goes without saying that this past year has tested both individuals and businesses and in the face of these global challenges I’m delighted to share some of our successes from the renewal of RYU. The past 6 months have been energizing for our team, who was been working on a number of initiatives including:

  1. Successfully raising $8 million. This raise fortifies our balance sheet and provides the company the required capital to execute key business objectives and regain profitability in 2021 and beyond.

  2. Re-launching our ecommerce store on the Shopify platform. The multifold benefits of this new platform launch include improved navigation, enhanced discoverability through SEO and pre-order capabilities.

  3. Coinciding with our ecommerce store is the kick off RYU’s loyalty program points which will allow our loyal customers to earn points through purchases as well as social media engagements.

  4. Ecommerce sales now represent 80% of all RYU sales and continue to see exponential growth. Bolstered by the growing online platform, the arrival of RYU’s new products have revived the brand and its RYU’s Q1 and Q2 ecommerce revenue increased 80% over the same period last year, with Q3 and Q4 revenue projected to increase more than double that of 2019’s ecommerce numbers.

  5. Appointing Alex McAulay as RYU’s Alex, a Certified Public Accountant with 13 years as an apparel industry executive, brings a wealth of experience in mergers and acquisitions, distribution and ecommerce.

  6. Joel Primus, co-founder of Naked Brands Inc. will enter a consulting relationship with RYU. Joel was the creative visionary behind numerous products at Naked Underwear, establishing retail distribution at Holt Renfrew, Nordstrom, Hudson’s Bay, and Bloomingdales, as well as brokering celebrity partnerships and coordinating the listing of Naked Brands Inc. on Nasdaq. As co-founder of Kosan Travel Co., a travel clothing company, Joel launched one of the most successful Kickstarter apparel products of all time, reaching nearly $1 million in sales in 30 days. Joel was an inaugural BC Business top 30 under 30 Entrepreneurs in 2014 and has appeared on CBC’s hit show Dragon’s Den. 

  7. Streamlining RYU’s design and production as well as its trusted and valued relationships with manufacturing partners throughout China and globally.

  8. Further, RYU has also re-established production in Canad Through the development and launching of “Made in Canada” product lines RYU intends to increase our local production in the years to come.  

  9. Completing RYU’s launch of its best-selling Ethos Collection for fall, including hoodies, crew necks, bomber jackets, backpacks and other apparel for both men and women available in multiple colors.

  10. Restoring our inventory positions, now estimated at $5 million in retail value.

  11. Finalizing our deposits to ensure uninterrupted supply of our coming innovative spring collection.

  12. Decommissioning two legacy ecommerce vendors of RYU and taking full control of Amazon Web Services. This will save monthly billings and simplify operations.

  13. Completed the consolidation of our warehouses to streamline fulfillment, decrease shipping time and save costs on monthly billing.

  14. Planned reopening of our flagship store which will pilot the “RYU Studio” concept. A smart store initiative store which is targeting the implementation of the latest interactive and immersive technologies to enhance the customer experience.

For those of you that are new to our story, we will continue to share consistent updates on our operational progress with our investors. Our common shares currently trade on TSXV under the symbol RYU and the OTCQB under the symbol RYPPF.  Further information, including contact information for our transfer agent, auditor, and legal counsel, can be found on the Investor Relations section of our website.

In summary, our significant successes are the result of our incredible team’s diligent perseverance and work ethic. These efforts are enabling RYU to increase its footprint in Canada, the U.S. and beyond. I would like to thank RYU’s shareholders for your support throughout this process and for your belief in our vision. With your ongoing support, we are now positioned to make RYU a dominant industry force.

Sincerely,

Cesare Fazari
CEO
RYU

About RYU Apparel

RYU Apparel (TSXV: RYU, OTCQB: RYPPF, FWB: RYAA), or Respect Your Universe, is an award winning urban athletic apparel and accessories brand engineered for the fitness, performance and lifestyle of the athletic man and woman. Designed without compromise for fit, comfort, and durability, RYU exists to facilitate optimal human performance. For more information, please visit the RYU website at: http://ryu.com

Forward Looking Statements Disclaimer

Neither the TSX Venture Exchange Inc. nor its Regulation Service Provider (as that term is defined in the policies of the TSX Venture Exchange Inc.) accepts responsibility for the adequacy or accuracy of this press release.

This news release contains forward-looking information that involves various risks and uncertainties regarding future events. Such forward-looking information can include without limitation statements based on current expectations involving a number of risks and uncertainties and are not guarantees of future performance of RYU, such as statements the renewal of the RYU brand, implementation of strategic objectives and regaining profitability of RYU in 2021; revenue projections for Q3 and Q4 more than doubling from 2019; increasing the RYU footprint in Canada and U.S. and RYU becoming a dominant industry force; entering into a consulting relationship with Joel Primus, co-founder of Naked Brands Inc.; changes in operations resulting cost saving and other advantages; planned reopening of our flagship store which will pilot the “RYU Studio” concept. There are numerous risks and uncertainties that could cause actual results and RYU’s plans and objectives to differ materially from those expressed in the forward-looking information, including: (i) adverse market conditions, including conditions arising as a result of the COVID-19 pandemic or otherwise; (ii) an inability to renew the RYU brand, implement strategic objectives and regain profitability; (iii) failing to meet target revenue projections as anticipated; (iv) failing to enter into the anticipated consulting arrangement and (v) the inability to complete the planned re-opening of the its store or the piloting of the “RYU Studio” concept. Actual results and future events could differ materially from those anticipated in such information. These and all subsequent written and oral forward-looking statements are based on estimates and opinions of management on the dates they are made and are expressly qualified in their entirety by this notice. Except as required by law, RYU does not intend to update these forward-looking statements. 

 

RYU APPAREL INC.

Cesare Fazari

Chairman & Chief Executive Officer
+1 (604) 235-2880

 

Investor Relations

Anna Brazier

+1 (844) 535-2880

investors@ryu.com

www.ryu.com

News Release 10/29/20:

News Release 09/11/20:

RYU Press Release

News Release 08/07/20:

 

 

News Release 07/20/20:

To the Shareholders of RYU,

 

I am deeply honored to have accepted the important responsibility of leading RYU at this time which is both challenging and yet full of so much opportunity.

 

All businesses, and especially those in transition, experience challenges. I’d like to begin by expressing my sincere gratitude for the loyalty, patience and ongoing support of our shareholders. I know many of you personally, and your belief has kept this amazing Canadian apparel brand alive, relevant, and I strongly believe, poised to take its rightful place as a market and industry leader.

 

We all have strong reasons to believe. At the core of this belief is the style and quality of our brand and products. RYU’s emergence as a recognized brand has been built on its reputation for design quality and the use of progressive construction and fabric technologies. This has all resulted in numerous national and global awards, innovation patents, and a strong accumulation of intellectual property gained over five years of evolution and maturation.

 

Our incredibly loyal customer base is the driving force behind our positive outlook for the future. We should also feel proud that RYU has built strong relationships with other important corporations and charities in both Canada and the United States.

 

I have identified the following urgent and immediate focus areas to address in the coming weeks:

 

1. Stabilize Our Balance Sheet and Finances

We have prioritized and reached out to vendors within our supply chain, landlords, lawyers, accountants, government agencies and others. We have received solid support towards positive resolutions leveraging payment discounts, payment deferrals and creating new business in the future for inventory purchases and other needed services. We will re-open flagship retail locations in Toronto and Vancouver while reducing brick and mortar expenditures in other locations. Further - I am committed to not taking any personal compensation until the company is stabilized.

 

2. Leverage and Grow Digital Sales

Online sales are critical to our future and our growth as an internationally recognized brand. RYU’s e-commerce conversion rates are significantly higher than industry averages and represent our biggest growth opportunity. We have taken immediate action to further expand our digital sales capabilities.

 

3. Ensure Inventory Supply Matches Demand

Customer demand for RYU’s products has outweighed supply due to an inadequate investment in inventory. We have identified our best-selling products while concurrently arranging for new inventory purchases to satisfy customer demand.


I am confident we have all of the important ingredients needed to help Respect Your Universe strive to stand amongst the very best Canadian iconic apparel brands. This includes globally recognized and award winning products, a deep talent pool of leadership within our employee group as well as our Board, institutional banking and impactful strategic and media relationships.

There is much to do, but rest assured I will continue to communicate openly and transparently with you all. I truly appreciate your ongoing trust and support. Together we will forge ahead and pioneer the brightest chapter of the RYU journey.

 

Join me.

Sincerely,

Cesare Fazari

 

For regular updates on RYU Apparel visit: http://ryu.com

 

About RYU

 

Respect Your Universe is an award winning urban athletic apparel and accessories brand engineered for fitness, performance and lifestyle. Designed without compromise for fit, comfort, and durability, RYU exists to facilitate human performance. For more information, visit: http://ryu.com

 

On Behalf of the Board

 

RYU APPAREL INC.

Cesare Fazari”

Cesare Fazari, Chief Executive Officer
1-844-535-2880

 

Investor Relations

Contact: Anna Brazier
Investor Relations
1-844-535-2880

investors@ryu.com

www.ryu.com

 

Neither the TSX Venture Exchange Inc. nor its Regulation Service Provider (as that term is defined in the policies of the TSX Venture Exchange Inc.) accepts responsibility for the adequacy or accuracy of this press release.

 

This news release contains forward-looking information that involves various risks and uncertainties regarding future events. Such forward-looking information can include without limitation statements based on current expectations involving a number of risks and uncertainties and are not guarantees of future performance of the Company. There are numerous risks and uncertainties that could cause actual results and the Company’s plans and objectives to differ materially from those expressed in the forward-looking information, including the ability of the company to finance operations, material adverse effects resulting from the COVID-19 pandemic; the ability of the management team to execute on its business plan, and risks in the apparel industry in general. Actual results and future events could differ materially from those anticipated in such information. These and all subsequent written and oral forward-looking information are based on estimates and opinions of management on the dates they are made and are expressly qualified in their entirety by this notice. Except as required by law, the Company does not intend to update these forward-looking statements.